The cranberry is uniquely flavored, versatile and offers a wide range of important health benefits. Introducing the world to these attributes is the mission of the Cranberry Marketing Committee (CMC), which represents the U.S. cranberry industry, growers of 88% of the world's cranberries. The Cranberry Marketing Committee (CMC) was established as a Federal Marketing Order in 1962 to maintain favorable supply and demand equilibrium for the US cranberry industry. CMC is operated by fund from members and US Depart of Agriculture. CMC Korea began working since July 2006 and providing related materials, market research, marketing activities, and services for increasing the share of US cranberries in the Korean market.