The World Barista Championship (WBC) is the preeminent international coffee competition produced annually by World Coffee Events (WCE). The competition focuses on promoting excellence in coffee, advancing the barista profession, and engaging a worldwide audience with an annual championship event that serves as the culmination of local and regional events around the globe. Each year, champions representing more than 60 Nations each prepare 4 espressos, 4 milk drinks, and 4 original signature drinks to exacting standards in a 15-minute performance set to music. The top 12 competitors from the first round advance to a semifinal round. The top 6 competitors in the semifinal round advance to the finals round, from which one winner is named World Barista Champion! As a host of WBC 2017, Seoul Cafe Show will try our best to promote the advanced coffee culture and communities of the world in order to make firmly development of cafe industry.