EventWorld Coffee Leaders Forum

World Coffee Leaders Forum(WCLF)

The first professional coffee forum ever held in Asia! Global coffee knowledge sharing platform Full of valuable insight on global key coffee issues

World Coffee Leaders Forum 2017

  • - Title : The 6th World Coffee Leaders Forum 2017 (WCLF 2017)
  • - Period : Nov. 9(Thu)~12(Sun), 2017
  • - Venue : 3~4F Conference Room, Coex , Seoul, Korea
  • - Organizer : World Coffee Leaders Forum Organizing Committee
  • - Theme : “INDUSTRY 4.0” & “Humanity” for the Future of Coffee Market
  • - Estimated number of participants : 2,000 participants from 55 Countries
  • - Official Language : English(Interpretation available in Korean)
  • - Programs : Opening Ceremony, Welcome Reception, Keynote Speech, Plenary Session, Professional Session
  • - Concurrent Event : The 16th Seoul Int’l Cafe Show 2017 / World Barista Championship 2017
  • - Official Website : www.wclforum.org
  • - Official SNS : www.facebook.com/WorldCoffeeLeadersForum, twitter.com/WCLForum

“INDUSTRY 4.0” & “Humanity” for the Future of Coffee Market

The evolution of technology dramatically changes our lives.

‘The Fourth Industrial Revolution’ so called ‘Industry 4.0’ is the technical shift in all relevant sector in which boundaries of various fields are broken down and connected to be integrated. Following on this current trend, the coffee industry has been also experiencing various changes by the convergence of the high-tech technology.

Paradoxically, the rapid development of high-technology needs utmost ‘HIGH-TOUCH’ origin from the human sensibility. This year at World Coffee Leaders Forum, the brand new industrial generation will be highlighted in order to reflect on current coffee market, defining for the range of role for the mankind at the coffee scene. So, WCLF 2017 desires to talk about a cup of coffee, the people around us, and the convergence of technology that touch customers’ mind in the age of this “Industry 4.0”, especially with reputational influencers and coffee geeks from all over the world who gathered for World Barista Championship Seoul 2017.

Plenary Session

  • - Period : Nov. 9(Thu), 2017 / 11:30~17:30
  • - Title : INDUSTRY 4.0” & “Humanity” for the Future of Coffee Market
  • - Official Language : English(Interpretation available in Korean)
  • - Estimated number of participants : 300 participants
09:00 Registration
10:00 Opening Ceremony
10:15 Intro / Trend Brief The Revolution of Current Coffee Industry Sarah Allen, Editor & Co-founder
Barista Magazine
10:30 Plenary Session 1 – COFFEE TALK
Blue Bottle and the Future of Coffee
- Thoughts on our past 15 years and what’s coming next (Q&A Discussion Style)
Bryan Meehan, CEO
Michael Phillips, Director of Training
Blue Bottle Coffee
12:00 Luncheon
13:30 Plenary Session 2 – COFFEE
Coffee Quality Control
Mark Michaelson
Head Roaster, Onyx Coffee Lab
14:30 Plenary Session 3 – TECHNOLOGY
Technological Convergence in Coffee Industry
Daehoon Kim, CEO,
15:30 Coffee Break
16:00 Plenary Session 4 – HUMAN
The Role of the Barista. Human & Automation
Maxwell Colonna-Dashwood
Founder/Barista, Colonna Coffee
16:50 Plenary Session 5 – ASIA
The Challenge of Potential Asian Coffee Innovator
Presidents of Asia Coffee Alliance(ACA) member associations[**]
17:50 Closing
18:30 Welcome Reception

Plenary Session 5 / Asia Coffee Alliance Paticipants

Country Association Name Title
China Association

China Coffee Association


Lucy Fu


Vice Chairperson

Indonesia Association

Specialty Coffee Association of Indonesia





Japan Association

Specialty Coffee Association of Japan


Shinji Sekine



Malaysia Association

Malaysia Specialty Coffee Association


Yip Leong Sum


Myanmar Association

Myanmar Coffee Association


Min Hlaing


Secretary General

Philippine Association

Philippine Coffee Board


Robert Jose Miguel Francisco


Executve Director

Thailand Association

Barista Association of Thailand


Meechai Amornpathanakul



2016 Speaker

  • Timothy Schilling

  • Mery Santos

  • Emma Sage

  • Christopher Hendon

  • Hyun Yong Jung

  • Yannis Apostolopoulos

  • Nicholas Cho

  • Mike Yung

  • Berg Wu

  • Sasa Sestic

  • Hidenori Izaki

  • Tim Sturk

2015 Speaker

  • George Howell

  • Brett Smith

  • Abdullah Bagersh

  • Jason Wang

  • Joseph Brodsky

  • Ellie Hudson

  • Michael Phillips

  • Trish Rothgeb

  • Sasa Sestic

  • Caleb Cha

2014 Speaker

  • Andrea Illy

  • Ric Rhinehart

  • Matt Lounsbury

  • Robério Oliveira Silca

  • Mark Pendergrast

  • Rick Peyser

  • Myungkyu Ahn

  • Pil Hoon Seu

  • Mi-Ran Oh

  • Katsuhiko Hasegawa

  • Sunalini Menon

  • Xu Lu

  • Ja Sang Shin

  • Dato Seri Chia Kwang Chye

  • Stefanos Donatiotis

  • Susie Spindler

  • Sherri Johns

  • Hidenori Izaki