EventWorld Coffee Leaders Forum

Global Session

In Global Session, prominent leaders from various fields share their perspectives on the global coffee industry and provide new and innovative ideas to whom need solutions for coffee shops and brand operation in the post-pandemic era.

  • - Date : Nov. 10~11, 2021
  • - Venue : Coex, Seoul, Korea
  • - Official Language : English & Korean (Simultaneous interpretation available)
  • - Theme(2021) : Refocus, Revive, Reboot – Crisis into Opportunity: Post-Pandemic World Coffee Market

2021 Program

Day 1 – 11.10(Wed) 

Session Time Topic Speaker
Opening Speech Time

10:00 ~ 10:10

Topic

Opening Speech

Topic

 

Speaker

Danny Hyundae Shin
Chair, World Coffee Leader Forum Organizing Committee

Time

10:10 ~ 10:20

Speaker

Sung Dae Hong
Publisher of Monthly Coffee Magazine

Keynote Speech Time

10:20 ~ 11:30

Topic

The Impact of COVID on Specialty Coffee Market

Speaker

Yannis Apostolopoulos
Chief Executive Director,
Specialty Coffee Association (SCA)

Part I -Coffee Retail Time

11:45 ~ 12:45

Topic

Retail Reboot: Coffee after COVID-19

Speaker

Bartosz Ciepaj
Master Roaster, Harrods

  Time

13:00 ~ 14:00

Lunch
Part II – Food Tech Time

14:00 ~ 15:00

Topic

Digital Marketing/E-Commerce

Speaker

Britt Berg
Director of Brand and eCommerce, Intelligensia
*under discussion*

Time

15:15 ~ 16:15

Topic

Discovering Delivery Technology

Speaker

Minsoo Kim
Woowa Brothers Baedal Minjok(Bamin) Robot Business Division/Serving Robot Business Team Head

Time

16:30 ~ 17:30

Topic

Innovative Branding through Technology: Bean Tracking, AI Coffee Recommendation

Speaker

Ralf Fueller
CEO, The Barn
*under discussion*

Day 2 – 11.11(Thu)  

Session Time Topic Speaker
Part III – Future Retail Trend Time

10:00 ~ 11:00

Topic

Global Coffee Retail Marketplace Innovation

Topic

Speaker

Gilyoung Song
Vice President, VAIV Company

Time

11:15 ~ 12:15

Topic

Making Decisions for Your Business Tomorrow

Topic

Speaker

Jiyoung Hwang
Professor, UNC-Greensboro

12:30 ~ 13:30 Topic

The Next Step for Coffee Brands Around the World (RTD, Cold Brew, etc)

Topic

Speaker

Mattew Swenson
Director of Coffee, Nestle

Time

13:45 ~ 14:45

LunchSpeaker

 

Part IV – ESG Management Time

15:00 ~ 16:00

Topic

ESG: Foundation of Management

Speaker

Derek Bothreau,
Sustainability Manager, Starbucks
*under discussion*

Time

16:15 ~ 17:15

Topic

Principles for Environment, Social and Financial Sustainability

Speaker

TBA

* It may be subject for change.