Seoul International Cafe Show - Asia's No.1 Coffee Event

EventWorld Coffee Leaders Forum

Global Session

In Global Session, prominent leaders from various fields share their perspectives on the global coffee industry and provide new and innovative ideas to whom need solutions for coffee shops and brand operation in the post-pandemic era.

- Date : Nov. 10~11, 2021
- Venue : Coex, Seoul, Korea
- Official Language : English & Korean (Simultaneous interpretation available)
- Theme(2021) : Refocus, Revive, Reboot – Crisis into Opportunity: Post-Pandemic World Coffee Market

2021 Program

Day 1 – 11.10(Wed)

Session	Time	Topic	Speaker
Opening Speech	Time 10:00 ~ 10:10	Topic Opening Speech Topic	Speaker Danny Hyundae Shin Chair, World Coffee Leader Forum Organizing Committee
Opening Speech	Time 10:10 ~ 10:20	Topic Opening Speech Topic	Speaker Sung Dae Hong Publisher of Monthly Coffee Magazine
Welcome Speech	Time 10:20 ~ 10:30	Topic Welcome Speech	Speaker Catherine Raper Australian Ambassador in the Republic of Korea
Keynote Speech	Time 10:30 ~ 11:30	Topic The Impact of COVID on Specialty Coffee Market	Speaker Yannis Apostolopoulos Chief Executive Director, Specialty Coffee Association (SCA)
Part I -Coffee Retail	Time 11:45 ~ 12:45	Topic Retail Reboot: Coffee after COVID-19	Speaker Bartosz Ciepaj Master Roaster, Harrods
	Time 13:00 ~ 14:00	Lunch
Part II – Food Tech	Time 14:00 ~ 15:00	Topic Digital Marketing/E-Commerce	Speaker Britt Berg Director of Brand and eCommerce, Intelligensia
Part II – Food Tech	Time 15:15 ~ 16:15	Topic Discovering Delivery Technology	Speaker Minsoo Kim Woowa Brothers Baedal Minjok(Bamin) Robot Business Division/Serving Robot Business Team Head

Day 2 – 11.11(Thu)

Session	Time	Topic	Speaker
Part III – Future Retail Trend	Time 10:00 ~ 11:00	Topic Global Coffee Retail Marketplace Innovation Topic	Speaker Gilyoung Song Vice President, VAIV Company
	Time 11:15 ~ 12:15	Topic The Next Step for Coffee Brands Around the World(RTD, Cold Brew, etc.) Topic	Speaker Matthew Swenson, Director of Coffee, Nestle
	12:30 ~ 13:30	Topic Making Decisions for Your Business Tomorrow Topic	Speaker Jiyoung Hwang Professor, UNC-Greensboro
	Time 13:30 ~ 14:30	LunchSpeaker
Part IV – ESG Management	Time 14:45 ~ 15:45	Topic Principles for Environment, Social and Financial Sustainability	Speaker Darrin Daniel Executive Director, ACE(Alliance of Coffee Excellence)
Part IV – ESG Management	Time 16:00 ~ 17:00	Topic THE BARN and what needs to be change in coffee in 2022	Speaker Ralf Rueller CEO, THE BARN

* It may be subject for change.