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Motif Cup

Symbolizes the theme of the Seoul International Cafe Show and its goal of providing tasty, aromatic and artsy cups with the world’s flavors.

Color Red

Red is used as a color to symbolize passion and love to indirectly show the passion and efforts made to create a perfect  cup of coffee that lifts our hearts.In addition, the red color symbolizes the origin and the top and shows the vision of the  event pursuing to become the world best beyond Asia as Korea’s first exhibition specializing in coffee. (Patent registration application no. 41-2012-0018216)